You may be familiar with bit.ly or TinyURL, or you may have encountered a plugin such as Jetpack with built-in URL shortening. There are many different URL shortener services available to website owners. Long-form URLs can appear sloppy or untidy to audience members who are used to cleaner, shortened links. In fact, this practice is so common that they may notice if you share a URL that hasn’t been compressed. ProfessionalismĬhances are, your audience is used to seeing content shared in the form of shortened links.
Shortened URLs can increase engagement by 39%, according to Rebrandly. Your audience is more likely to engage with a shortened URL, especially if it’s recognizably associated with your brand. Increased sharingĪ shortened link is easier for your readers to click, copy, and share in their own post, which can help your content gain organic exposure on social networks. You can also tell which of your social channels or posts are driving the most clicks. Depending on the service you’re using to compress web links, you can see a breakdown of visitors by demographics, such as country or gender. One of the most important benefits of a URL shortener is the ability to track clicks on each link you share. If you’re giving a PowerPoint presentation or sharing a link directly with a prospective customer, a URL shortener can help you create a brief, memorable link that can be typed directly into a smartphone or web browser. This especially matters in scenarios where your audience can’t physically click your link or where you’re promoting your website one-to-one. It’s much simpler to share a shorter link than a long, complicated one. Both website owners and audience members can benefit from using link shorteners before sharing content on social media networks. 5 benefits of a URL shortenerĭistributing your content on social media and other channels can help you drive traffic to your website. However, compressing URLs remains a best practice for content distribution across social networks and other channels. Users can now tweet up to 280 characters, and links are always counted as 23 characters.
Twitter’s character count and link policies have since changed. These tools gained popularity among Twitter users when the social network limited tweets to just 140 characters. Link shorteners aren’t new they’ve been widely used for many years. A URL shortener is a tool that takes a full-length web link and compresses this web address into a shorter URL. The term “URL” is an abbreviation for Uniform Resource Locator - also known as a link or web address.
Learning the benefits of a URL shortener can help you achieve better content marketing results. However, if you’re including a long, complex link in every post you share, you may be forfeiting clicks, shares, and engagement. Creating engaging social media posts to share content can drive traffic to your website.
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